Thin plastic bags are to be replaced by nets for fruit and vegetables, free of charge for the time being.
Since August 1, Rewe, Penny and Nahkauf have been offering their customers free fresh food nets for the purchase of unpackaged vegetables and fruit in all stores nationwide, while stocks last. According to Rewe Group, the free distribution of 14 million reusable nets is part of the company's sustainability strategy. With the campaign, the retail group wants to encourage consumers to do without the plastic bag and use the reusable fresh food net instead. Patricia Hirsch, Division Manager Ultrafrische - Fruit, Vegetables, Flowers and Plants at Penny, explains, "With the reusable fresh produce net, our customers can easily make a contribution to climate protection and resource conservation by doing without the plastic knotted bag and regularly reusing the net when they shop. In parallel, we are working to expand the range of regional, seasonal and loose fruits and vegetables."
At the same time, Rewe launched an advertising campaign on the topic of sustainability under the hashtag #umdenkbar. In it, the retailer wants to show ways to protect the environment, climate and fellow human beings, and point out that it sees itself as a pioneer in the abolition of plastic bags and in supplying its stores with green electricity and unpackaged fruit and vegetables with organic food. Rewe has also recently dispensed with printed advertising brochures.
