New separation instructions at Lidl and Kaufland

New separation instructions at Lidl and Kaufland

16.03.2021

The Schwarz Group wants to motivate customers to separate their waste correctly.

The separation notices will according to the given information be applied directly to packaging with several components of Lidl's and Kaufland's own brands. This is to motivate consumers to dispose of the packaging correctly and to contribute to better recycling. The components of the packaging are shown as symbols together with information about the material they are made of - for example plastic, paper or aluminium. This would enable consumers to see at a glance which parts of the packaging should be disposed of and how.

According to the Schwarz Group, the introduction of the separation labels is part of its plastic strategy Reset Plastic. A representative online survey on the topic of waste separation in Germany from the summer of 2020 had shown that more than 80 per cent of respondents wanted easily accessible information on separating packaging. Other food retailers such as Aldi Nord, Aldi Süd and Edeka already print similar separation information on their products.

 

Sources:

  • Euwid Recycling und Entsorgung 11/2021 (16.3.2021)
  • Photo: ©Lidl
 

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