Consumers voted the Frosch brand of Mainz-based Werner & Mertz the most sustainable brand in Germany.
For consumers, Frosch is the "Most Purposeful Brand" 2021. This is the result of a brand value ranking awarded by the consulting company Kantar entitled "Brand Z Top 50 Germany 2021". "Such recognition from consumers is something very special. The Frosch brand now stands for an attitude that is lived by us throughout the company, so the award will also give us a great deal of internal impetus," says a delighted Werner & Mertz owner Reinhard Schneider. Additionally his company was also awarded a special prize by Kantar for its holistic and sustainable orientation. "The Mainz-based manufacturer of sustainable cleaning products for the household provides positive ecological benefits with its product range. The sustainability concept goes beyond the formulations of the products and also applies to the packaging concept and the entire environmental management of the company. For these reasons, the brand has enjoyed enormous consumer trust as an organic pioneer since 1986," Kantar explained.
- recyclingmagazin.de (12.3.2021)
- Photo: © Werner & Mertz